What's a Concrete Hustler?

A Concrete Hustler is an Individual, who under pressure never folds. They may witness and even feel what it is to " lose" but never bends the knee to a loss. He or she turns a Loss into a lesson and keep fighting forward. A Concrete Hustler ALWAYS finds a way to make his or her ends meet. We believe in the firmness of self motivation, self determination and Hustle until your last breathe. Being at the bottom is just the beginning and if you can look up then you can get up. We express our drive and determination through apparel and accessories all pointed toward the one goal of being successful. So when you wear our apparel, you are announcing that you are a Hustler and nothing will ever stop you.